The Conversation: Verified is a weekly newsletter with two main focuses: to debunk fake news, and to allow a curated/customisable feed.

 

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CURATED

When signing up for the newsletter, users will be prompted to choose which topics they are most interested in. Then, they will only receive news from The Conversation relating to these topics. 

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VERIFIED

The newsletter will start by debunking a 'fake' news headline that has been circulating in the media that week; The Conversation's academic authors will break down the issue and present the correct facts/verified news articles on the same topics. This, as well as sending articles on topics that users choose when signing up, will keep the target audience informed and engaged with The Conversation's newsletter and current events.

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The tagline for this creative concept is:

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OUR NEWS, YOUR WAY